Like most serums in the beauty industry, brightening serum has instant absorption into the skin. This gives a quick wake-up call to your dry skin. Each serum has its own functions. Therefore, choosing based on the skin issues you want to tackle is crucial to avoid wasteful purchases and, even worse, bad skin reactions. A face serum is also usually safe to use daily, day and night, so you do not have to worry about overusing it.
Are you having problems with uneven skin tone and dullness? Then, it would be best if you considered adding a brightening serum to your skincare routine. It effectively reduces the appearance of ageing spots for a more even skin tone. This type of serum is most suitable for those not confident with their splotchy skin. Here are the 10 best brightening serums in Malaysia.
How to Use Face Serum?
Compared to other skincare products like moisturisers that need to be massaged into your skin, serums are meant to be applied on your face in small tapping motions with your fingertips. Just let the serum absorb into your skin, and do not rub your skin excessively.
How Does Brightening Serum Work?
Brightening serum does what it claims to be. It helps brighten the skin and evens out your skin tone by lightening it and reducing visible flaws. Brightening serum will also leave your skin nourished and look much more youthful.
10 Best Brightening Serums in Malaysia 2023
1. SKINTIFIC SymWhite 377 Dark Spot Eraser Serum

SKINTIFIC SymWhite 377 Dark Spot Eraser Serum has a lightweight structure and low molecular weight, which makes it easier to penetrate the skin and brighten dark spots on the skin. The SymWhite377 reduces melanin production and decreases dark spots within 14 days. This serum also makes the skin brighter and smoother after consistent use.
Specifications:
- Ingredients: Aqua, Butylene Glycol, Niacinamide, Glycerin, Seawater, Erythritol, Hydroxyacetophenone, 1,2-Hexanediol, Bis-PEG-15 Methyl Ether Dimethicone, Squalane, Phenylethyl Resorcinol, Tranexamic Acid, Sodium Hyaluronate, Sodium acrylates copolymer, Ceramide NP, Ceramide NS/NG, Ceramide AS, Ceramide EOP, Ceramide AP, Centella Asiatica , Arbutin, Ectoin, Acrylates/C10-30 alkyl acrylate crosspolymer, Allantoin, Capric/Caprylic Triglycerides, Lecithine, Propanediol, PPG-26-Buteth-26, LACTOBACILLUS/RICE FERMENT FILTRATE, Disodium Edta, Hydroxypropyltrimonium Hyaluronate, Methylpropanediol, β-Glucans, Phormidium Persicinum Extract, Tocopherol, Portulaca oleracea Extract, Crocus Sativus Extract, Caprylohydroxamic Acid, Pancratium Maritimum Extract, Fructose, Hydrolyzed Rhodophycea Extract, Ethylhexylglycerin, Phytosterol, Disodium Stearoyl Glutamat
- Size Available: 20ml
Pros:
✅ Brightens the skin
✅ Reduces melanin production
✅ Lightweight texture
Price: RM45.00
*Prices may vary at the time of purchase
2. SOMEBYMI Yuja Niacin 30 Days Blemish Care Serum

SOMEBYMI Yuja Niacin 30 Days Blemish Care Serum is your all-day brightening-focused serum made with 5% of the brightening ingredient, which focuses on getting rid of freckles and dark spots. It uses pure and mild ingredients to ensure safe usage on your skin, even if you have sensitive skin types. Thanks to the 12 types of vitamins, this serum will soothe and revitalise sensitive skin damaged by external stress.
Specifications:
- Ingredients: Citrus Junos Fruit Extract(82.37 %), Niacinamide(5 %), Butylene Glycol, 1,2-Hexanediol, Propanediol, C12-14 Pareth-12, Water, Trehalose, C12-14 Pareth-7, Carbomer, Citrus Junos Peel Oil(293 ppm), Tromethamine, Ethylhexylglycerin, Adenosine, Coptis Chinens
- Size Available: 50ml
Pros:
✅ Gets rid of freckles
✅ Uses mild ingredients
✅ Suitable for sensitive skin
Price: RM63.43
*Prices may vary at the time of purchase
3. Hada Labo H.A. Supreme Vita Brightening Concentrate

Hada Labo H.A. Supreme Vita Brightening Concentrate is a brightening, nourishing booster serum that reawakens and enhances skin for an even glowing complexion. Its Whitening Injection formula is identical to cosmetic brightening injections, giving you the best and most noticeable results. This serum is suitable for those with dull and sensitive skin.
Specifications:
- Ingredients: Water (Aqua), Glycereth-26, Glycerin, Niacinamide, Propanediol, Butylene Glycol, 1,2-Hexanediol, Diglycerin, Panthenol, Polyglycerin-3, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Betaine, Xanthan Gum, Ethylhexylglycerin, Adenosine, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Hyaluronic Acid, Hippophae Rhamnoides Fruit Extract, Rosa Canina Fruit Extract, Disodium Phosphate, Maltodextrin, Caprylic/Capric Triglyceride, Sodium Phosphate, Saccharide Isomerate, Glyceryl Caprylate, Myrciaria Dubia Fruit Extract, Sodium Hyaluronate, Algae Extract, Sodium Citrate, Brassica Rapa (Turnip) Leaf Extract, Citric Acid, Cyanocobalamin
- Size Available: 30ml
Pros:
✅ Enhances skin complexion
✅ Reawakens the skin
✅ Suitable for dull skin
Price: RM72.09
*Prices may vary at the time of purchase
4. L’Oréal Paris Glycolic Bright Instant Glowing Face Serum

L’Oréal Paris Glycolic Bright Instant Glowing Face Serum is effective in lessening dark spots and brightening the skin for even glowing skin. This serum is clinically proven to quickly brighten skin with an immediate result of luminous skin that will look more visibly glowing than usual. It is also enriched with Adenosine, a known anti-ageing active ingredient that works to smooth wrinkles out.
Specifications:
- Ingredients: Aqua/Water, Glycerin, Alcohol, Dipropylene Glycol, Butylene Glycol, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Niacinamide, Hydroxyethylpiperazine Ethane Sulfonic Acid, Bis-PEG-18 Methyl Ether Dimethyl Silane, Glycolic Acid, 3-O-Ethyl Ascorbic Acid, Isononyl Isononanoate, Linalool, Geraniol, Sorbitan Isostearate, Eugenol, Parfum/Fragrance, Salicylic Acid, Sodium Hydroxide, Sodium Citrate, Sodium Hyaluronate, Phenoxyethanol, Phenylethyl Resorcinol, Adenosine, Ammonium Polyacryloyldimethyl Taurate, Tocopheryl Acetate, Disodium EDTA, Limonene, Tocopherol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydrogenated Lecithin, Citric Acid, Citronellol, Xanthan Gum, Acetyl Trifluoromethylphenyl Valylglycine, Oxothiazolidinecarboxylic Acid, Polysorbate 60, Hexyl Cinnamal, Benzyl Alcohol
- Size Available: 30ml
Pros:
✅ Clinically proven to brighten the skin
✅ Smooths out wrinkles
✅ Leaves a luminous skin
Price: RM77.85
*Prices may vary at the time of purchase
5. GARNIER Bright Complete Booster Serum with Vitamin C

GARNIER Bright Complete Booster Serum with Vitamin C is formulated with the highest-ever 30x Vitamin C and Japanese Yuzu Lemon to help tackle various brightening issues. It helps brighten overall skin for a more even tone while reducing spots in density, size and colour. This serum is for all skin types, including sensitive skin.
Specifications:
- Ingredients: Aqua/Water, Glycerin, Alcohol, Dipropylene Glycol, Butylene Glycol, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Niacinamide, Hydroxyethylpiperazine Ethane Sulfonic Acid, Bis-PEG-18 Methyl Ether Dimethyl Silane, 3-O-Ethyl Ascorbic Acid, Isononyl Isononanoate, BHT, Linalool, Geraniol, Parfum/Fragrance, Salicylic Acid, Sodium Citrate, Sodium Hyaluronate, Phenoxyethanol, Phenylethyl Resorcinol, Adenosine, Ammonium Polyacryloyldimethyl Taurate, Tocopheryl Acetate, Disodium EDTA, Limonene, Hydrogenated Lecithin, Citric Acid, Citrus Limon Fruit Extract/Lemon Fruit Extract, Citrus Junos Fruit Extract, Xanthan Gum, Maltodextrin, Acetyl Trifluoromethylphenyl Valylglycine, Oxothiazolidinecarboxylic Acid, Benzyl Salicylate, Benzyl Alcohol
- Size Available: 50ml
Pros:
✅ Decreases the colour of spots
✅ Evens out the skin tone
✅ For all skin types
Price: RM51.12
*Prices may vary at the time of purchase
6. KITSUI Korean White Essence Serum

KITSUI Korean White Essence Serum boosts with premium ingredients, Niacinamide and Vitamin C, which are known to assist in brightening the skin. Its light texture is the bonus point, as you will feel rejuvenated after each application. It also tackles skin issues like dark spots and acne scars for more radiant and bright skin.
Specifications:
- Ingredients: Purifed Water, Carbomer, Phenoxyethanol Chlorphenesin Glycerin, Glycerine, Butylene Glycol, Citrus Reticulata (Tangerine) Peel Extract,”Niacinamide, Broussonetia Kazinoki Root Extract, Acetyl Glucosamine, Galactoarabinan, Morus Alba Bark Extract, Pyrus Malus (Apple) Fruit Extract, Camellia Japonica Leaf Extract, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Tricholoma Matstake Extract”, Rosmarinus Cfficinalis (Rosemary) Extract, Hamamelis Virginiana Water, Panax Ginseng Root Extract, Ubiquinone, Sodium Hyaluronate, Purifed Water, Hydrolyzed Sodium Hyaluronate, Phenoxyethanol, Ethylhexylglycerine, Allantoin, Niacinamide,PEG-40 Hydrogenated Castor Oil, Essential Oil
- Size Available: 30ml
Pros:
✅ Refreshing texture
✅ Tackles acne scars issue
✅ Has premium brightening ingredients
Price: RM30.70
*Prices may vary at the time of purchase
7. Y.O.U The Radiance White Nourishing + Serum

Y.O.U The Radiance White Nourishing + Serum is formulated to address skin problems caused by surface-only skin, such as dullness, repetitive sun spots and stubborn pigmentation. This serum visibly fades away the discolouration for an overall skin brightening that you will be forever to be grateful for. Niacinamide also prevents melanin from transferring and emerging on the skin’s surface.
Specifications:
- Ingredients: Water, Propylene Glycol, Niacinamide, Glycerin, Polyglycerin-10, 1,2-Hexanediol, 3-o -Ethyl Ascorbic Acid, Phenoxyethanol, Ethylhexylglycerin, Carbomer, Allantoin, Sodium Hyaluronate, Sodium Hydroxide, Butylene Glycol, Citrus Reticulata (Tangerine) Peel Extract, Saccharomyces/Rice Ferment Filtrate, Hydrolyzed Oat Protein, Glycine Max (Soybean) Polypeptide, Troxerutin, Tremella Fuciformis Sporocarp Extract, PEG-40 Hydrogenated Castor Oil, Moringa Pterygosperma Seed Extract, Disodium Phosphate, Citric Acid, Hibiscus Mutabilis Flower Extract, Disodium EDTA, Lactobacillus/Soymilk Ferment Filtrate, Pentylene Glycol, Propanediol, Hippophae Rhamnoides Fruit Extract, Aroma
- Size Available: 20ml
Pros:
✅ Tackles dullness issue
✅ Fades away discolouration
✅ Prevents melanin emergence
Price: RM34.32
*Prices may vary at the time of purchase
8. SOMETHINC 5% Niacinamide + Moisture Sabi Beet Serum

SOMETHINC 5% Niacinamide + Moisture Sabi Beet Serum is a day and night daily serum that can be used by all. It brightens the skin and prevents signs of ageing while evening out skin tone. It has the ability to moisturise the skin and overcome hyperpigmentation to help you have glowing and brighter skin to be confident about. The serum helps achieve a maximum crystal-bright skin level in 4 weeks.
Specifications:
- Ingredients: Centella Asiatica Water (72, 5%), Niacinamide (5%), Methylpropanediol, Betaine, Water, Glycerin, Polysorbate 20, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyglyceryl-10 Laurate, Tetrahydrocurcumin, Butylene Glycol, Xanthan Gum, Ethylhexylglycerin, Adenosine, Anthemis Nobilis Flower Extract, Beta Vulgaris (Beet) Root Extract, Allantoin, Caffeine, Tocopherol(Vit E), 1,2-Hexanediol
- Size Available: 20ml, 40ml
Pros:
✅ Bright skin in 4 weeks
✅ Tackles uneven skin tone
✅ Day and night daily usage
Price: RM29.00 – RM55.00
*Prices may vary at the time of purchase
9. ONE THING Tangerine Serum

ONE THING Tangerine Serum is a plant-based formulation that contains Tangerine peels that feel natural to the skin. It revives dull skin and targets dark spots caused by pollution. This serum also brightens skin over time for a more radiant skin tone. All dark spots from age and UV exposure also can be reduced with more time.
Specifications:
- Ingredients: Water, Diglycerin, Polyglycerin-3, Butylene Glycol, Glycerin, Niacinamide, 1,2-Hexanediol, Citrus Unshiu Peel Extract, Trehalose, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Hyaluronate, Propanediol, Polyglyceryl-10 Laurate, Allantoin, Sodium Citrate, Ethylhexylglycerin, Citric Acid, Xanthan Gum, Glyceryl Acrylate/Acrylic Acid Copolymer, Disodium EDTA, PVM/MA Copolymer, Hydroxypropyltrimonium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate
- Size Available: 30ml, 80ml
Pros:
✅ Decreases age-caused dark spots
✅ Natural ingredients
✅ Revives dull skin
Price: RM34.90 – RM78.90
*Prices may vary at the time of purchase
10. Beauty Of Joseon Glow Deep Serum: Rice + Alpha-Arbutin

Beauty Of Joseon Glow Deep Serum: Rice + Alpha-Arbutin is designed for people concerned about pigmentation and uneven skin tone. It contains 68% rice bran water and 2% Arbutin, which improves skin tone for more luminous and healthier skin. This serum limits the production of melanin in your skin.
Specifications:
- Ingredients: Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide,Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract
- Size Available: 30ml
Pros:
✅ Improves uneven skin tone
✅ Brightens the skin effectively
✅ Limits melanin production
Price: RM43.00
*Prices may vary at the time of purchase
Disclosure: This list was compiled by the team at My Weekend Plan after extensive research and shared opinions to suggest helpful recommendations for the public. The sequence of brands is in no particular order so if you have any other great suggestions too, please email us [email protected]. For more information, kindly refer to our copyright, privacy & disclosure policy.